We are Like that Only: Understanding the Logic of Consumer India Book by Rama Bijapurkar

Rama Bijapurkar is one of India's most respected thought leaders on market strategy and India's consumer economy. A keen commentator on social and cultural change in post-liberalization India, she has her own market strategy consulting practice and works with an impressive list of Indian and global companies. She has also served as an independent director on the boards of several of India's blue-chip companies. Rama writes extensively in the media and is a dominant voice on issues relating to India's business, consumers and polity. Her book We Are Like That Only: Understanding the Logic of Consumer India (Portfolio) has been widely acclaimed. The international edition Winning in the Indian Market: Understanding the Transformation of Consumer India (Wiley) is also available in Chinese. She is also the author of Customer in the Boardroom? Crafting Consumer-based Business Strategy (Sage). Visit the author at www.bijapurkar.com.

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This is a pre-owned/used book. While all pages are intact and perfectly readable, the book may show signs of wear such as:

1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside

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