VALUE MIGRATION How to Think Several Moves Ahead of the Competition By Adrian J. Slywotzky

Value Migration reveals how market leaders lose dominance and competitors seize opportunity. Adrian J. Slywotzky's groundbreaking framework teaches you to anticipate industry shifts before they happen, identifying where customer value flows and how to position your business accordingly. Essential reading for strategists, entrepreneurs, and business leaders seeking competitive advantage through foresight rather than reaction.

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