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Trump University Branding 101: How to Build the Most Valuable Asset of Any Business Book by Donald L. Sexton

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Whether your business is large or small, your brand is probably the single most important and valuable asset of your organization. For example, each of the ten most valuable brands in the world is worth billions of US dollars. How you manage your brand has a tremendous impact on your ability to get new customers, grow your profits and keep your business strong. Trump University Branding 101, by Columbia University Marketing Professor Don Sexton, explains everything you need to know to make your brand and your business, "stick" in the minds of your customers.

Table of Contents:

Downloading Forms
Foreword to the Trump University 101 Series by (Donald J. Trump)
Acknowledgments

Part I - Fundamentals of Branding

Chapter 1: Trump on Branding
Chapter 2: Why Branding is Critical to Every Business
Chapter 3: What is a Brand? Not Just a Name
Chapter 4: Your Brand Positioning
Chapter 5: How Service Branding is Different

Part II - Managing the Brand

Chapter 6: Developing a Brand Strategy for Anything
Chapter 7: Telling People About Your Brand
Chapter 8: Choosing and Managing Your Name and Logo
Chapter 9: Making Sure Your Brands Work Together
Chapter 10: Building your Brand from the Very Start
Chapter 11: New Lives for Old Brands
Chapter 12: Growing Your Business by Extending Your Brand
Chapter 13: When Things Go Wrong
Chapter 14: Keeping Your Brand at Peak Performance Over Time

Part III - Branding on a Small Scale

Chapter 15: Branding for Entrepreneurs
Chapter 16: Guerilla Branding: Branding for Small Businesses
Chapter 17: Branding the Individual: Your Personal Brand

Part IV - Branding for Real Estate

Chapter 18: Branding Real Estate for the Small Investor
Chapter 19: Branding Real Estate for the Large Investor
Chapter 20: Managing Your Real Estate Brand
📚 Important Note on Book Condition:
This is a pre-owned/used book. While all pages are intact and perfectly readable, the book may show signs of wear such as:

1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside

We ensure good, readable condition for every book we sell.
If you're looking for new or pristine condition, please check our listings marked as "New."

Part V - Making Your Brand Work for You

Chapter 21: How Brands Increase the Value of a Business
Chapter 22: Constructing the Scorecard for Your Brand
Chapter 23: Your Employees and Your Brand
Index

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