The Indian Wallet & Brand Share" by Images Group and AC Nielsen Hardcover (Rare)

“The Indian Wallet & Brand Share” is a comprehensive, hardcover reference co‑published by Images Group and AC Nielsen that maps exactly where and how Indian households allocate their spending across key product and service categories. Drawing on Nielsen’s nationally‑representative panels, this volume breaks down:

• Wallet allocation – How much the average urban and rural family spends on essentials (groceries, fuel, education) versus discretionary items (entertainment, personal care).

• Category profiles – A deep dive into each major spending segment (e.g., FMCG, durables, travel), showing recent growth rates, demographic drivers and regional variations.

• Brand‑share league tables – Benchmarks for the top brands in each category, complete with historical trends and emerging challengers.

• Actionable insights – Expert commentary on what these shifts mean for marketing strategy, product innovation and distribution tactics.

With clear charts, concise write‑ups and Nielsen’s rigorous methodology at its core, this annual edition equips brand managers, agency planners and market researchers with the data they need to understand India’s dynamic consumer landscape and craft winning go‑to‑market plans.

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