The Fall of Advertising and the Rise of PR Paperback by Al Ries and Laura Ries

The Rieses don’t expect brand advertising to go away, but argue that it should be reserved for promoting mature brands — Harvard Business Review

“The book makes a plausible case in an engaging, example-rich style.” — Harvard Business Review

📚 Important Note on Book Condition:
This is a pre-owned/used book. While all pages are intact and perfectly readable, the book may show signs of wear such as:

1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside

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