• The $10 Trillion Prize: Captivating the Newly Affluent in China and India By Michael J. Silverstein
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The $10 Trillion Prize: Captivating the Newly Affluent in China and India By Michael J. Silverstein

The $10 Trillion Prize: Captivating the Newly Affluent in China and India By Michael J. Silverstein

Rs. 1,199.00
Rs. 1,199.00
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In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

📚 Important Note on Book Condition:
This is a pre-owned/used book. While all pages are intact and perfectly readable, the book may show signs of wear such as:

1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside

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