Beginning in the pioneering Victorian age, Mark Ovenden charts the evolution of architecture, branding, typeface, map design, interior and textile styles, posters, signage and graphic design and how all these came together to shape not just the identity of the Underground, but the character of London itself. This is the story of some of the most celebrated figures in design history - from Frank Pick, the guru who conceptualised the design of the modern Tube with his idea of 'design fit for purpose', to Harry Beck, the creator of the Tube map, and from Marion Dorn, one of the leading textile designers of the 20th Century, to Edward Johnston, creator of the distinctive font that bears his name. Rich with stunning illustrations, London Underground by Design shows that design is about more than aesthetic pleasure, but is crucial to how we get around.
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