Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century Book by Jaideep Prabhu, Navi Radjou, and Simone Ahuja

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Navi Radjou, Jaideep Prabhu, and Simone Ahuja is a seminal work that introduces the concept of 'jugaad'—a Hindi term denoting an innovative fix or improvised solution born from ingenuity and resourcefulness. This book explores how this frugal and flexible approach to innovation, prevalent in emerging markets like India, Brazil, and China, can be harnessed to drive growth and efficiency in the 21st century.

The authors outline six principles of jugaad innovation: seeking opportunity in adversity, doing more with less, thinking and acting flexibly, keeping it simple, including the margin, and following your heart. Through twenty case studies of global corporations such as Google, Facebook, 3M, Apple, and Tata Group, the book illustrates how these principles have been successfully applied to foster innovation and adaptability in challenging environments.

Described by The Economist as "the most comprehensive book yet to appear on the subject" of frugal innovation, Jugaad Innovation challenges traditional, expensive R&D-driven models by advocating for a more inclusive and resource-efficient approac

📚 Important Note on Book Condition:
This is a pre-owned/used book. While all pages are intact and perfectly readable, the book may show signs of wear such as:

1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside

We ensure good, readable condition for every book we sell.
If you're looking for new or pristine condition, please check our listings marked as "New."