Consumer Behavior Ninth Edition, By Leon G. Schiffman and Leslie Lazar Kanuk

The book, published by Pearson, focuses on consumer behavior in the context of marketing and business. It explores how consumers search for, purchase, use, evaluate, and dispose of products, services, and ideas. The edition in the image is manufactured and authorized for sale only in India, Bangladesh, Bhutan, Sri Lanka, and the Maldives. 

📚 Important Note on Book Condition:
This is a pre-owned/used book. While all pages are intact and perfectly readable, the book may show signs of wear such as:

1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside

We ensure good, readable condition for every book we sell.
If you're looking for new or pristine condition, please check our listings marked as "New."