Brand Segmentation: Seven Strategies For Effective Segmentation by Jagdeep Kapoor

This work analyses the concept of brand segmentation with detailed case studies and presentations. Would it not be foolish to try and sell a comb to a bald man or a refrigerator to an Eskimo? Wrong Segmentation does not yield the right results. Brand Segmeantation is a book that offers a fresh approach to the subject and brings out the significance of whether a segment is 'meant' for your brand or your brand is 'meant' for a segment. The author, drawing from his ideal practical experience, brings out a refreshing brand strategy, if the segment and brands are 'meant' for each other, the probability of brand success increases.

📚 Important Note on Book Condition:
This is a pre-owned/used book. While all pages are intact and perfectly readable, the book may show signs of wear such as:

1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside

We ensure good, readable condition for every book we sell.
If you're looking for new or pristine condition, please check our listings marked as "New."