Bottom-Up Marketing by Al Ries and Jack Paperback

Bottom-Up Marketing by Al Ries and Jack Trout is a groundbreaking business book that flips traditional marketing strategy on its head. Instead of starting with a grand vision or long-term plan, the authors advocate beginning with a strong tactical idea—something that works in the real world—and then building a strategy around it.

Through real-life case studies and sharp insights, Ries and Trout demonstrate how companies succeed by spotting winning tactics at the ground level and using them to shape their overall marketing direction. This book is essential reading for entrepreneurs, marketers, and business leaders looking to adapt quickly and effectively in a competitive marketplace.

📚 Important Note on Book Condition:
This is a pre-owned/used book. While all pages are intact and perfectly readable, the book may show signs of wear such as:

1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside

We ensure good, readable condition for every book we sell.
If you're looking for new or pristine condition, please check our listings marked as "New."