5 Giants of Advertising, Philippe Lorin (Rare)

Details the history of advertising through 5 of the world's most influential figures in the field: Albert Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex & Lucky Strike; Leo Burnett, who gave life to mythical characters such as the Marlboro Man & the Green Giant; Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants; David Ogilvy, who brought British style to American advertising; & Bill Bernbach, who invented a new style of advertising, inspiring unique & creative work for clients such as Levy's bread & Polaroid film. This book profiles these pioneers & illustrates the campaigns that made them authorities in the advertising world. Oversize.

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