{"product_id":"the-maruti-story-by-bhargava-r-c","title":"The Maruti Story By Bhargava R C","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"8172237804\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"5wq1a4-ddo2w6-wv97g7-5ib8fu\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\u003cspan\u003eSlightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation. However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. Suddenly, ordinary middle-class men and women could aspire to own a reliable, economical and modern car, and the steep sales targets were easily met. Twenty-six years later, the company, now free of government controls and facing competition from the world's major manufacturers who have entered the Indian market, still leads the way. Not only that, cars made by Maruti can be seen in all continents. By any yardstick, it is an incredible story, involving grit, management skill and entrepreneurship of a high order. R.C. Bhargava, who was at the helm of thecompany, and is currently its chairman, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"globalStoreInfoBullets_feature_div\" class=\"celwidget\" data-feature-name=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-asin=\"8172237804\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"xke0wz-1x1bbq-fjldhv-pbsx0t\" data-cel-widget=\"globalStoreInfoBullets_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"buyingOptionNostosBadge_feature_div\" class=\"celwidget\" data-feature-name=\"buyingOptionNostosBadge\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"buyingOptionNostosBadge\" data-csa-c-slot-id=\"buyingOptionNostosBadge_feature_div\" data-csa-c-asin=\"8172237804\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"dg1hmf-lovr6s-k4wz6t-r170c7\" data-cel-widget=\"buyingOptionNostosBadge_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"tellAmazon_feature_div\" class=\"celwidget\" data-feature-name=\"tellAmazon\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"tellAmazon\" data-csa-c-slot-id=\"tellAmazon_feature_div\" data-csa-c-asin=\"8172237804\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"d0yrwp-1wcbtj-ush0eh-oyrqd3\" data-cel-widget=\"tellAmazon_feature_div\"\u003e\n\u003cdiv class=\"celwidget c-f\" data-csa-op-log-render=\"\" data-csa-c-content-id=\"DsUnknown\" data-csa-c-slot-id=\"DsUnknown-7\" data-csa-c-type=\"widget\" data-csa-c-painter=\"tell-amazon-desktop-cards\" data-csa-c-id=\"qqhsmk-cdauxr-5ly9fh-jgdjbo\" data-cel-widget=\"tell-amazon-desktop_DetailPage_6\"\u003e\n\u003cdiv id=\"CardInstancemvCZnH6Q7ZMqaLu62VLlvg\" data-card-metrics-id=\"tell-amazon-desktop_DetailPage_6\" data-acp-tracking=\"{}\" data-mix-claimed=\"true\"\u003e\n\u003cdiv data-asin=\"8172237804\" data-customer-id=\"\" data-marketplace=\"A21TJRUUN4KGV\" data-session-id=\"257-8936680-7131662\" data-logged-in=\"false\" class=\"_tell-amazon-desktop_style_tell_amazon_div__1YDZk\"\u003e\n\u003cp\u003e📚\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eImportant Note on Book Condition\u003c\/strong\u003e:\u003cbr\u003eThis is a pre-owned\/used book.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWhile all pages are intact and perfectly readable\u003c\/strong\u003e, the book may show signs of wear such as:\u003c\/p\u003e\n\u003cp\u003e1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside\u003c\/p\u003e\n\u003cp\u003eWe ensure good, readable condition for every book we sell.\u003cbr\u003eIf you're looking for new or pristine condition, please check our listings marked as \"New.\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Used Books @99","offers":[{"title":"Paperback \/ History \/ Used","offer_id":47786875551998,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4431\/1806\/files\/The_Maruti_Story_By_Bhargava_R_C_second_hand_books_online.jpg?v=1770725221","url":"https:\/\/usedbooks99.com\/products\/the-maruti-story-by-bhargava-r-c","provider":"Used Books @99","version":"1.0","type":"link"}