{"product_id":"made-to-stick-by-chip-heath-dan-heath","title":"Made to Stick By Chip Heath \u0026 Dan Heath","description":"\u003cp\u003eWhy do some ideas survive and others fade away? Made to Stick reveals the anatomy of memorable ideas through real-world examples and research. Chip and Dan Heath break down six principles—simplicity, unexpectedness, concreteness, credibility, emotion, and story—that make ideas stick in people's minds. Perfect for marketers, communicators, educators, and anyone who wants their message to resonate. Learn how to craft ideas that people remember, repeat, and act on. A practical guide backed by compelling case studies and actionable frameworks.\u003c\/p\u003e\n\u003cp\u003e📚\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eImportant Note on Book Condition\u003c\/strong\u003e:\u003cbr\u003eThis is a pre-owned\/used book.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWhile all pages are intact and perfectly readable\u003c\/strong\u003e, the book may show signs of wear such as:\u003c\/p\u003e\n\u003cp\u003e1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside\u003c\/p\u003e\n\u003cp\u003eWe ensure good, readable condition for every book we sell.\u003cbr\u003eIf you're looking for new or pristine condition, please check our listings marked as \"New.\"\u003c\/p\u003e","brand":"Used Books @99","offers":[{"title":"Paperback \/ Business \/ Used","offer_id":48683367104766,"sku":null,"price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4431\/1806\/files\/Made_to_Stick_By_Chip_Heath_Dan_Heath.jpg?v=1785849009","url":"https:\/\/usedbooks99.com\/products\/made-to-stick-by-chip-heath-dan-heath","provider":"Used Books @99","version":"1.0","type":"link"}