{"product_id":"london-underground-by-design-by-mark-ovenden","title":"London Underground By Design By Mark Ovenden","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"fqoqha-8mc0ab-nde8wm-v241mk\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cp\u003e\u003cspan\u003eBeginning in the pioneering Victorian age, Mark Ovenden charts the evolution of architecture, branding, typeface, map design, interior and textile styles, posters, signage and graphic design and how all these came together to shape not just the identity of the Underground, but the character of London itself. This is the story of some of the most celebrated figures in design history - from Frank Pick, the guru who conceptualised the design of the modern Tube with his idea of 'design fit for purpose', to Harry Beck, the creator of the Tube map, and from Marion Dorn, one of the leading textile designers of the 20th Century, to Edward Johnston, creator of the distinctive font that bears his name. Rich with stunning illustrations, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLondon Underground by Design\u003c\/span\u003e\u003cspan\u003e shows that design is about more than aesthetic pleasure, but is crucial to how we get around.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e📚\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eImportant Note on Book Condition\u003c\/strong\u003e:\u003cbr\u003eThis is a pre-owned\/used book.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWhile all pages are intact and perfectly readable\u003c\/strong\u003e, the book may show signs of wear such as:\u003c\/p\u003e\n\u003cp\u003e1) Minor creases or bends, 2) Slight yellowing of pages, 3) Faint markings or name written inside\u003c\/p\u003e\n\u003cp\u003eWe ensure good, readable condition for every book we sell.\u003cbr\u003eIf you're looking for new or pristine condition, please check our listings marked as \"New.\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbutton class=\"share-button__button\"\u003e\u003cspan class=\"svg-wrapper\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" class=\"icon icon-share\" viewbox=\"0 0 13 12\"\u003e\u003cpath stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M1.625 8.125v2.167a1.083 1.083 0 0 0 1.083 1.083h7.584a1.083 1.083 0 0 0 1.083-1.083V8.125\"\u003e\u003c\/path\u003e\u003cpath fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M6.148 1.271a.5.5 0 0 1 .707 0L9.563 3.98a.5.5 0 0 1-.707.707L6.501 2.332 4.147 4.687a.5.5 0 1 1-.708-.707z\" clip-rule=\"evenodd\"\u003e\u003c\/path\u003e\u003cpath fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M6.5 1.125a.5.5 0 0 1 .5.5v6.5a.5.5 0 0 1-1 0v-6.5a.5.5 0 0 1 .5-.5\" clip-rule=\"evenodd\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"hushpuppyUpsell_feature_div\" class=\"celwidget\" data-feature-name=\"hushpuppyUpsell\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"hushpuppyUpsell\" data-csa-c-slot-id=\"hushpuppyUpsell_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"uctbks-g5p9l5-hm6pco-jmmrnk\" data-cel-widget=\"hushpuppyUpsell_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"richProductInformation_feature_div\" class=\"celwidget\" data-feature-name=\"richProductInformation\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"richProductInformation\" data-csa-c-slot-id=\"richProductInformation_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"us1us3-l19i3t-abuszj-nan43v\" data-cel-widget=\"richProductInformation_feature_div\"\u003e\n\u003cdiv id=\"rich_product_information\" class=\"a-section a-spacing-none celwidget\" data-csa-c-id=\"k3rixv-eiwbjk-brhhkj-freuvv\" data-cel-widget=\"rich_product_information\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Used Books @99","offers":[{"title":"Paperback \/ History \/ Used","offer_id":47865372410110,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4431\/1806\/files\/London_Underground_By_Design_By_Mark_Ovenden_online_second_hand_books.jpg?v=1772788229","url":"https:\/\/usedbooks99.com\/products\/london-underground-by-design-by-mark-ovenden","provider":"Used Books @99","version":"1.0","type":"link"}